Benefit Cruising: Getting Creative with Fundraising

Fundraising for a nonprofit organization can be complicated. Nonprofit organizations mainly get their funds from donations, and few people are willing to give sufficient amount to supply and sustain such an organization. Concerts and retail stores are effective means for a nonprofit organization to survive. Holding special activities such as a workshop for kids are also popular methods.

The lesser known but more creative way to raise a nonprofit fund is to go on a benefit cruise. Donations are given by passengers as well as the cruise line itself. There are cruise lines that accommodate nonprofit organizations and give them the opportunity to travel and fundraise on board.

First, the organization contacts the cruise line for its fundraising activity. The organization then has the duty to sell cruise tickets or raffle tickets with which the winner gets a cruise deal. For every number of passengers that buys cruise tickets, there is one “tour conductor” credit—one free room—for the organization. For example, in case the organization has sold enough tickets to fill sixty cabins and the cruise line has agreed to contribute $100 for each ticket sold, there is one tour conductor (TC) credit for, allow’s say, every twenty cabins.

The campaign would be more effective with more people involved because the more people to advertise and sell tickets for discounted cruise specials, the more TC credits the organization can earn. If all sixty cabins were sold, the organization can earn as A Lot as $6,000. They are to get about three TC credits for every twenty cabins. If the organization converts those three free rooms into cash, they can earn an additional $1,500. The total earnings would then be $7,500.

If this is the expected outcome, it would help to improve the fundraising activity by setting up an effective marketing strategy. Hand out flyers to your neighborhood, town, or city. Have advertisements of cruise specials published with the internet by means of social networking sites and in newspapers and magazines.

If the organization chooses to actually use these donated free cabins, they are certainly free to do so. The cruise line that the organization has cooperated with can provide for the member’s needs. They may even hold additional fundraising activities on board where other passengers enjoy their family cruise deals.

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